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An enemy of innovation could be your own sales force.
Oct 1, 2025
Lawyers don't run sales forces.
There's a lot about being "A Writer" that has nothing to do with writing. That's one thing I've discovered. You've got to meet with the sales force, and you've got to have all these luncheons, and be gracious, and you've got to give a lot of presentations and you've got to give a lot of speeches, and you've got to be on tour.
Sales management is the most critical - and underappreciated - role in the sales force. Companies struggle to find something powerful to train sales managers on.
The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your services and your products. And, of course, good things will happen!
Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.
Entrepreneurs are always taking feedback, especially from their customers, bankers, workers, and sales force. Without straightforward feedback, entrepreneurs cannot make sound decisions.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
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