"Books have become products, like cereal or perfume or deodorant."

Previous Quote

Really, the moment you have any idea, the second thought that enters your mind after the original idea is, "What is this? Is it a book, is it a movie, is it a this, is it a that, is it a short story, is it a breakfast cereal?" Really, from that moment, your decision about what kind of thing it is then determines how it develops.

— Douglas Adams