"Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let's discover why!"

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Some guys make their careers off one horse; kind of a trick horse, a wonder horse. I'm not knocking that, but for me I'm trying to get better and study. That means taking out new horses. It's a life study. When I've finished a horse, I turn him out and basically stop riding him, except taking him to the occasional branding so I can enjoy him.

— Buck Brannaman