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If I lost control of the business I'd lose myself - or at least the ability to be myself. Owning myself is a way to be myself.
Sep 28, 2025
The most important thing to remember is you must know your audience.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let's discover why!
Personal branding is about figuring who you are and what turns you on and then monetising it
Personal branding is one thing that you just can't do well on your own. You are too close to it.
If people like you they'll listen to you, but if they trust you they'll do business with you.
Your premium brand had better be delivering something special, or it's not going to get the business.
Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.
You too are a brand. Whether you know it or not. Whether you like it or not.
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.
A great brand is a story that's never completely told.
If you are not a brand, you are a commodity.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
A great brand is a story that never stops unfolding.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Your brand is what people say about you when you're not in the room
Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
In a world where you can be anything, be yourself.
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Either write something worth reading or do something worth writing.
Truth is a point of view, but authenticity can't be faked.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
To find yourself, think for yourself.
If you can't find your own center and love for yourself, nothing else works.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Too many people overvalue what they are not and undervalue what they are.
Your time is limited, so don't waste it living someone else's life.
Life isn't about finding yourself. Life is about creating yourself.
People will never forget how you made them feel.
Believe you can and you're halfway there.
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