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— Warren Buffett"Your premium brand had better be delivering something special, or it's not going to get the business."
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Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds.
— Vinton Cerf
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In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.
— Jeffrey Pfeffer
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