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— Zig Ziglar"If people like you they'll listen to you, but if they trust you they'll do business with you."
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In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.
— Jeffrey Pfeffer
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When you're too concerned about branding, you're restricting yourself.
— Nelly Furtado
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