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— Jason Hartman"Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability."
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
— Philip Kotler
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
— Martin Sorrell
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