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— Claude C. Hopkins"On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick"
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In perpetrating a revolution, there are two requirements: someone or something to revolt against and someone to actually show up and do the revolting. Dress is usually casual and both parties may be flexible about time and place, but if either faction fails to attend, the whole enterprise is likely to come off badly.
— Woody Allen
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Like it or not, it's the society we live in. Even the standard of right and wrong has been subdivided, made sophisticated. Within good, there's fashionable good and unfashionable good, and ditto for bad. Within fashionable good, there's formal and then there's casual; there's hip, there's cool, there's trendy, there's snobbish. Mix 'n' match.
— Haruki Murakami
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