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— Haruki Murakami"Like it or not, it's the society we live in. Even the standard of right and wrong has been subdivided, made sophisticated. Within good, there's fashionable good and unfashionable good, and ditto for bad. Within fashionable good, there's formal and then there's casual; there's hip, there's cool, there's trendy, there's snobbish. Mix 'n' match."
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On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
— Claude C. Hopkins
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Have you told Eric and the rest of them that—” “That I’m a vampire? No. It isn’t the sort of thing you just drop into casual conversation.” “Maybe not, but they’re your friends. They should know. And besides, they’ll just think it makes you more of a rock god, like that vampire Lester.” “Lestat,” Simon said. “That would be the vampire Lestat. And he’s fictional.
— Cassandra Clare
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