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"Businesses want to think in terms of categories. Consumers want us to think in terms of their needs."

— Clayton Christensen
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I don't like being put in the same category as people because we have the same genitals and boobs. Nobody is going to write "Lily Allen vs. Ed Sheeran." It just doesn't happen.

— Lily Allen

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Science works its miracles by turning its enterprise into a kind of parlor game confined to the category matter and energy.

— Terence McKenna

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