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— Terence McKenna"Science works its miracles by turning its enterprise into a kind of parlor game confined to the category matter and energy."
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Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.
— Clayton Christensen
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There are so many types of shoes. There's so many categories, and I really have no idea what type of shoe I need at any given time. And I go in there - I find it a little bit overwhelming. 'Welcome to the shoe store! What are you looking for? Are you looking for walking shoes?' Well, uh, I'd like to have that option. Hopefully, they're adjustable. I mean, I'd like to be able to turn them up to other settings, as well.
— Arj Barker
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