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— Dan Ariely"Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are."
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Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.
— John Varvatos
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I'm a Catholic, and I have always been fascinated by not just my religion, but religion in general, in the sense that it is the ultimate brand that they're trying to sell. Whereas Ford is trying to sell cars, the Vatican is trying to sell salvation, which is a much better product to be peddling.
— Tom Fontana
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