"I'm a Catholic, and I have always been fascinated by not just my religion, but religion in general, in the sense that it is the ultimate brand that they're trying to sell. Whereas Ford is trying to sell cars, the Vatican is trying to sell salvation, which is a much better product to be peddling."

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I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands.

— John Boyne