"Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!"

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For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

— Larry Page