"With vinyl you had twenty-two minutes per side. CDs came along, and you had sixty, seventy, eighty minutes and people felt like they had to fill them up. They were like those Fuji apples from Japan. They look like perfect, super-gigantic versions of American apples."

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I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

— Tim Cook