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— Natalie Massenet"I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive."
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The party impulse is a very subversive impulse. I mean, you know, a lot of artists have too much integrity to sell their art as a brand; but who has so much integrity that they would turn down a party?
— Terence McKenna
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
— Richard Branson
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