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— Ray Kroc"If my competitor were drowning I'd stick a hose in his mouth and turn on the water."
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A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
— Stephen King
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The competitors, like Commodore and Kaypro, were all doing speeds and feeds, whereas Steve always wanted things like “What is the significance in the world? How might this change things?
— Steve Hayden
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