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— Richard Branson"Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records."
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The impact on a customer of a bad buying decision is usually greater than the impact of a salesperson of a lost deal.
— Donal Daly
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People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
— Seth Godin
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