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— Seth Godin"People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel."
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Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.
— Richard Branson
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Buying experience such as going out to dinner or taking a vacation increases our own wellbeing and the wellbeing of others. Experiences last while material purchases fade.
— Tom Rath
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