"Cars can have a hypnotic effect. You can get in a car and get out and not really remember the trip."

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He was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable ... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.

— Neil Strauss