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Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth
Sep 30, 2025
No government by experts in which the masses do not have the chance to inform the experts as to their needs can be anything but an oligarchy managed in the interest of the few. And the enlightenment must proceed in ways which force the administrative specialists to take account of the needs. The world has suffered more from leaders and authorities than from the masses. The essential need ... is the improvement of the methods and conditions of debate, discussion and persuasion. That is the problem of the public.
...the institutional arrangement whereby most professional economists are heavily burdened with teaching and administrative duties may militate against a sufficient admixture of the more laborious forms of statistical and field work.
The more administrative machinery we construct, be it the most modern, the less place there is for the Spirit, the less place there is for the Lord, and the less freedom there is. It is my opinion that we ought to begin an unsparing examination of conscience on this point at all levels in the Church.
The very nature and purposes of Government make it impossible for administrative officials to represent fully or to bind the employer in mutual discussions with Government employee organizations.
I'm not real good at the administrative part of running a company.
I enjoyed the administrative work because it involved working with Congress, city council, and the mayor. I had never been a politician so it was fun - learning political maneuvering.
We should like to have some towering geniuses, to reveal us to ourselves in colour and fire, but of course they would have to fit into the pattern of our society and be able to take orders from sound administrative types.
If you have to control people, you have to have an administrative force that does it. So in U.S. industry, even more than elsewhere, there's layer after layer of management - a kind of economic waste, but useful for control and domination. And the same is true in universities.
There has been a constant struggle on the part of the military element to keep the end- fighting, or readiness to fight-superior to mere administrative considerations. The military man, having to do the fighting, considers that the chief necessity; the administrator equally naturally tends to think the smooth running of the machine the most admirable quality.
Leadership in the church is not entrusted to successful fund raisers, brilliant biblical scholars, administrative geniuses, or spellbinding preachers...but to those who have been laid waste by a consuming passion for Christ - passionate men and women for whom privilege and power are trivial compared to knowing and loving Jesus.
Liberty is too priceless to be forfeited through the zeal of an administrative agent.
Which countries contain the most peaceful, the most moral, and the happiest people? Those people are found in the countries where the law least interferes with private affairs; where the government is least felt; where the individual has the greatest scope, and free opinion the greatest influence; where the administrative powers are fewest and simplest; where taxes are lightest and most nearly equal
When you have power you don't have to tell the truth. That's a rule that's been working in this world for generations. And there are a great many people who don't tell the truth when they are in power in administrative positions.
There is only one sort of discipline - PERFECT DISCIPLINE. Men cannot have good battle discipline and poor administrative discipline.
You shouldn't have to sue somebody to get justice. It ought to come through administrative process.
The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
[I am against] the Treaty of Rome which entrenches laissez faire as its philosophy and chooses bureaucracy as its administrative method.
Regulation has gone astray. . . . Either because they have become captives of regulated industries or captains of outmoded administrative agencies, regulators all too often encourage or approve unreasonably high prices, inadequate service, and anticompetitive behavior. The cost of this regulation is always passed on to the consumer. And that cost is astronomical.
I strongly believe that a federal structure based on administrative and geographic lines with strong powers for the federated states will be the best solution for Iraq.
In this work I have received the opposition of a number of men who only advocate the unobtainable because the immediately possible is beyond their moral courage, administrative ability, and their political prescience.
In the first place, bureaucracies never become efficient; they're never going to get rid of administrative costs; they're never going to reduce them. That's not the purpose of bureaucracies. It's to increase those things.
Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.
Even by the twenty-second century, no way had yet been discovered of keeping elderly and conservative scientists from occupying crucial administrative positions. Indeed, it was doubted if the problem ever would be solved.
The jam is moving toward the Capitol where Congress sits in judgment on all the administrative agencies of Government.
I try to manage my day by my circadian rhythms because the creativity is such an elusive thing, and I could easily just stomp over it doing my administrative stuff.
We should like to have some towering geniuses, to reveal us to ourselves in color and fire.
I think any man in business would be foolish to fool around with his secretary. If it's somebody else's secretary, fine.
I find that the three major administrative problems on a campus are sex for the students, athletics for the alumni and parking for the faculty.
Happy is the man with a wife to tell him what to do and a secretary to do it.
When things haven't gone well for you, call in a secretary or a staff man and chew him out. You will sleep better and they will appreciate the attention.
And so while the great ones depart to their dinner, the secretary stays, growing thinner and thinner, racking his brain to record and report what he thinks that they think that they ought to have thought.
What sunshine is to flowers, smiles are to humanity.
Thanks are the highest form of thought.
The first thing the secretary types is the boss.
I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder.
The brain is a wonderful organ; it starts working the moment you get up in the morning and does not stop until you get into the office.
The deepest principle in human nature is the craving to be appreciated.
Responsibility without power, the fate of the secretary through the ages.
I can no other answer make, but, thanks, and thanks.
What sunshine is to flowers, smiles are to humanity. These are but trifles, to be sure; but scattered along life's pathway, the good they do is inconceivable.
No duty is more urgent than that of returning thanks.
Appreciate everything your associates do for the business.
Feeling gratitude and not expressing it is like wrapping a present and not giving it.
The trouble with doing something right the first time is that nobody appreciates how difficult it was.
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.
If you take a bunch of superstars and put them in a room where they don't have their assistants and entourage, it's funny to see what happens.
Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.
Excellence is doing ordinary things extraordinarily well.
No one is more cherished in this world than someone who lightens the burden of another. Thank you.